An old lady, a napkin and $5 was all it took to keep Joseph “”Joe Bananas”” Bonanno’s son Bill from falling into a very bad habit. What did the napkin say and what could this mobster’’s story teach you about marketing? Not expecting the mob to have copywriting tips? As a website content writer charged…

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“When you brand yourself properly, the competition becomes irrelevant.” Dan Schawbel Branding is the difference between wowing your clients and being instantly forgotten. In a world inundated with products and services, we’ve created filters to sift through all the cries for attention from competing brands. You really need to make an impact so you don’t…

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When it comes to copywriting, it turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you. Likeability is one Robert Cialdini’s (Influence) six factors of persuasion, along with authority, social proof, scarcity, reciprocity and…

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As humans, we have a million decisions to make a day. The only way we can do it is to use shortcuts. You can make your copywriting more persuasive when you know what those shortcuts are and you use them to influence your readers. A tip for using social proof in your copywriting One of…

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