We are copywriters, so we know what we’re talking about! Transcript 1. Show, don’t tell The first tip is show, don’t tell. I can’t overestimate how important this is. Telling is easy. I can tell you anything. I can tell you I’m a lawyer, I’m a doctor, I’m an expert architect. It’s much harder for…

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If you spend as much time at your keyboard as I do, you want that time to be productive. Even saving small amounts of time on repetitive typing (or typos) adds up over the course of the hours and weeks at the keyboard. My suggestion? The humble text expander. There are lots of them out…

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