There’s no point writing something if you’d never say the opposite. Passionate about customer service? Would anyone in your industry say they didn’t care about customer service? No, so you’ve wasted the little time a reader will give you with something they’d already taken for granted. The answer is to show not tell. If you’re…

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Last week I heard writer Felicity McLean speak on a panel at the Sydney Writers’ Festival. She wrote Leisel Jones’ autobiography. (I know you can’t write someone else’s autobiography, but this was a panel on ghostwriting.) Leisel planned a suicide attempt down to pricing the cost of a body bag and the cost of shipping it…

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