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Copywriting tips from the experts

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your copywriting questions answered

What makes copywriting different from other forms of writing is that a copywriter needs to understand human behaviour and psychology. That's because your copywriter's job is to persuade your ideal client to do something. Read more...

The ability of expert copywriting to increase your sales depends on a number of factors. Read more...

Research is the most important principle of copywriting. Read more...

Conversion rate optimisation (CRO) is the art and science of refining a process to get more people to do what you want them to do. Read more...

Not every copywriter provides every copywriting service, but here's a list of services copywriters typically provide...

Direct response marketing is sales material issued with a measurable goal of getting a consumer to take an specific action. Read more...

If you’re engaged in direct response marketing online, it makes sense that your web copywriter understands some search engine optimisation (SEO). However, before auditioning a web copywriter for their knowledge of SEO think about this.

SEO copywriting, more accurately called SEO content writing, is the art of writing webpages that convince Google and other search engines to rank you higher. Read more...

Whether it's worth it to hire a copywriter to write an article or blog post for your website depends on what you want that article to do. Read more...

A good copywriter is truly objective at the beginning of the engagement. That's because it's your copywriter's job to stand in for your most skeptical prospect. Read more...

To generate sales leads for a small business, you need to follow a version of this sequence.

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