What services does a good copywriter provide?

How can Taleist help? If you’re looking for words to persuade, contact us about your copywriting, whether you’re in Sydney, Melbourne or anywhere else in Australia or the world. We have clients everywhere. Even if we can’t provide the service, we’ll be able to recommend someone. Got questions? We have more Copywriting FAQs. Concise copywriting…

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How much did copywriting increase your sales?

How does Taleist’s copywriting increase sales Our copywriting increases the persuasiveness of landing pages, but we can provide a full service: Creating a marketing strategy that identifies key targets and maps messages to them. Bringing in our traffic partner to drive qualified prospects to your site through SEO or ads on Facebook, LinkedIn and Google.…

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Is a copywriter truly objective or subjective?

A good copywriter is truly objective at the beginning of the engagement. That’s because it’s your copywriter’s job to stand in for your most skeptical prospect. When your copywriting project starts, a good copywriter will ask you difficult questions. Many of those questions will start with “why”. It might feel like your copywriter is challenging…

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What is conversion rate optimisation?

Conversion rate optimisation (CRO) is the art and science of refining a process to get more people to do what you want them to do. It is perhaps most commonly used to refer to refining a process that is online or mostly online. What is a conversion? A conversion is anything you want the lead…

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Internal communications challenges? Create Knowledge Volunteers

Knowledge Volunteers are employees who actually WANT the information on offer in your internal communications. That’s exactly what you need when you can’t make employees read emails, visit the intranet or turn up for lunch-and-learns. You work in a large organisation and you have something you want employees to know. The problem in large organisations…

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Books every copywriter should read (even though they aren’t about copywriting)

5 copywriting books that will improve you as a copywriter

Updated 10 July 2021 There’s no shortage of brilliant books about copywriting, but it’s nice to read around your subject. These five books aren’t about copywriting, but they’ll offer a new perspective for copywriters looking to raise their copywriting game. 1. Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many…

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How to write a press release [Infographic]

Updated: 25 April 2020 This “how to write a press release” infographic accompanies the second edition of my book How to Write Perfect Press Releases. The book, which has been read around the world, is now available free. Although Taleist no longer offers public relations advice, we’re making the infographic available here to celebrate the…

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3 Crazy Exercises Guaranteed to Improve Copywriting

3 crazy writing exercises

Want to write emails, blog posts and websites that grab attention and persuade readers to act? We’ve turned a business book, an old court case and a diplomatic incident into three crazy writing exercises. 1. E is for empathy Writing is all about the reader. That means you’ll always write better when your first thought…

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Psychological Trick that Earns Thousands in an Hour

This psychological trick earns Byron Shire Council thousands of dollars on the first Sunday of every month… Without speaking, the drivers of the cars in this picture convinced each other to make the same mistake. How? When we pulled up at Byron Markets, we couldn’’t believe our luck: a rockstar parking space opposite the entrance…

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A tale of two wine-drinking copywriters

Last week I was shopping for wine and had to pull a bottle of Leaning Cow shiraz off the shelf. The askew label on the front made it irresistible; it was the copywriting on the equally atilt label on the back that made me buy it. Compare the charming story on the back of the…

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