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Do I need a professional copywriter for my business?

By Steven Lewis | November 9, 2019

As copywriters, you’d expect us to shout YES, you DO need a professional copywriter for your business but… Some businesses definitely need a copywriter. Others don’t. So a better answer is that it depends on what your business is looking to achieve and where it is along the road. When do you need a professional…

Are copywriters willing to be mentors?

By Steven Lewis | November 9, 2019

Yes, copywriters are willing to be mentors, but not on a can-I-pick-your-brain basis. When you ask a copywriter to be a mentor, you’re asking that copywriter to guide you through the maze. You’ll avoid the pitfalls and double-backs. You’ll get to where you want to go faster. And you’ll avoid some — perhaps all —…

What is copywriting?

By Steven Lewis | November 9, 2019

Wikipedia answers the questions “what is copywriting” with: Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia What makes…

Where can I find copywriters for my website?

By Steven Lewis | November 9, 2019

If you’re asking where you can find copywriters for your website, we’re specialist website copywriters. But maybe you’re asking how you’d know you’d found copywriters who would be good for your website. A great place to start is 6 Tips for Choosing the Perfect Website Copywriter. It covers all the key points. What you ask…

What is SEO Copywriting?

By Steven Lewis | October 26, 2019

SEO copywriting, more accurately called SEO content writing, is the art of writing webpages that convince Google: That your website should rank well for particular search terms That a particular page on your website should rank well for a particular search or group of searches The “SEO” in SEO copywriting stands for “search engine optimisation”.…

Is it worth it to hire a copywriter to write my article?

By Steven Lewis | October 26, 2019

Whether it’s worth it to hire a copywriter to write an article or blog post for your website depends on what you want that article to do. What sort of article is worth paying a copywriter for? Unless you’re a talented writer yourself, it’s worth hiring a copywriter if you want a person to: Read…

What services does a good copywriter provide?

By Steven Lewis | October 26, 2019

How can Taleist help? If you’re looking for words to persuade, contact us about your copywriting, whether you’re in Sydney, Melbourne or anywhere else in Australia or the world. We have clients everywhere. Even if we can’t provide the service, we’ll be able to recommend someone. Got questions? We have more Copywriting FAQs. Concise copywriting…

How much SEO should a web copywriter know?

By Steven Lewis | October 19, 2019

How much SEO your web copywriter should know depends on what you’re trying to do. If you’re engaged in direct response marketing online, it might make sense that your web copywriter understands some search engine optimisation (SEO). However, before auditioning a web copywriter for their knowledge of SEO, it’s important to be sure you are:…

How much did copywriting increase your sales?

By Steven Lewis | October 19, 2019

How does Taleist’s copywriting increase sales Our copywriting increases the persuasiveness of landing pages, but we can provide a full service: Creating a marketing strategy that identifies key targets and maps messages to them. Bringing in our traffic partner to drive qualified prospects to your site through SEO or ads on Facebook, LinkedIn and Google.…

Is a copywriter truly objective or subjective?

By Steven Lewis | October 19, 2019

A good copywriter is truly objective at the beginning of the engagement. That’s because it’s your copywriter’s job to stand in for your most skeptical prospect. When your copywriting project starts, a good copywriter will ask you difficult questions. Many of those questions will start with “why”. It might feel like your copywriter is challenging…

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