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How much SEO should a web copywriter know?

By Steven Lewis | October 19, 2019

How much SEO your web copywriter should know depends on what you’re trying to do. If you’re engaged in direct response marketing online, it might make sense that your web copywriter understands some search engine optimisation (SEO). However, before auditioning a web copywriter for their knowledge of SEO, it’s important to be sure you are:…

How much did copywriting increase your sales?

By Steven Lewis | October 19, 2019

How does Taleist’s copywriting increase sales Our copywriting increases the persuasiveness of landing pages, but we can provide a full service: Creating a marketing strategy that identifies key targets and maps messages to them. Bringing in our traffic partner to drive qualified prospects to your site through SEO or ads on Facebook, LinkedIn and Google.…

Is a copywriter truly objective or subjective?

By Steven Lewis | October 19, 2019

A good copywriter is truly objective at the beginning of the engagement. That’s because it’s your copywriter’s job to stand in for your most skeptical prospect. When your copywriting project starts, a good copywriter will ask you difficult questions. Many of those questions will start with “why”. It might feel like your copywriter is challenging…

What is direct response marketing?

By Steven Lewis | October 19, 2019

Direct response marketing is sales material issued with a measurable goal of getting the reader, listener or viewer to take a specific action. Copywriting on a landing page might be calibrated to persuade the reader to make a purchase, pick up the phone or fill in a contact form. The landing page is the marketing.…

What is the most important principle of copywriting?

By Steven Lewis | October 12, 2019

Research is the most important principle of persuasive copy. The single-minded goal of a copywriter is persuasion, which is why research is the most important principle of copywriting. Without knowing your audience (research), you can’t be persuasive. Your copywriter has one goal: for their copywriting to persuade a particular person (or type of person) to…

What is conversion rate optimisation?

By Steven Lewis | October 12, 2019

Conversion rate optimisation (CRO) is the art and science of refining a process to get more people to do what you want them to do. It is perhaps most commonly used to refer to refining a process that is online or mostly online. What is a conversion? A conversion is anything you want the lead…

How to generate sales leads for a small business

By Steven Lewis | October 12, 2019

Generating sales leads for small businesses will cost money If leads were beating a path to your small business without any effort on your part, you wouldn’t be reading this page to generate sales leads for your small business. Even if it’s just your time, you need to have a budget for generating sales leads.…

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